The group surveyed 25,000 users in North America and Europe to find out what ads they find most annoying, and used the results to craft a set of guidelines called the Better Ads Standards. Instead, it focuses only on blocking ads that violate guidelines published by the Coalition for Better Advertising, a group that includes advertising companies, publishers, and tech companies (WIRED's publisher, Condé Nast, belongs to coalition member Digital Content Next). The new Chrome ad-filtering feature doesn't directly address privacy or page speed.
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